Tourism is a major industry in Nova Scotia.
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The tourism industry creates $3.5 billion in annual revenues,
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Generates $350 million in taxes, and
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Employs over 55,000 people annually.
Imagine what many Nova Scotia communities would look like without the positive contributions from the Tourism Industry’s infrastructure and investment. The Industry celebrates our cultural diversity and utilizes our natural environmental assets as tourism drivers.​
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55,000 EMPLOYED
by the Tourism industry in Nova Scotia
$350 MILLION
in taxes paid through tourism
$3.5 BILLION
annual revenues produced by tourism
$1,052
spent on average by tourists
​Regardless of where you live or work in Nova Scotia, you can be a tourism champion, an Ambassador who understands the important role the industry plays in the economic, social, and environmental health of our province.
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Our attitude towards visitors, whether they are from down the road or across the world, is a key element of service that will form a lasting impression that influences a visitor's stay, their desire to return, and whether they recommend us to others as a welcoming destination.
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Become a Tourism Ambassador today to help more visitors enjoy all the unique experiences our beautiful province has to offer.